Acceptable Use Policy

1. Purpose & Scope

This Acceptable Use Policy ("AUP") governs all voice calls, SMS/MMS messages, and other communications made through the Sellphone platform (the "Service"). It applies to every account holder, authorized user, and end customer who accesses or uses the Service, whether directly or through an embedded integration. By using the Service you agree to this AUP in its entirety. Capitalized terms not defined here have the meanings given in the Terms of Service.

Sellphone is a Communication Service Provider (CSP) registered with The Campaign Registry (TCR) for A2P 10DLC messaging. Our obligations to wireless carriers and to TCR flow down to every customer who sends messages or makes calls through our platform. Violations of this AUP may therefore affect not only your account but the messaging deliverability of the entire platform and may trigger carrier-level sanctions.

2. Prohibited Content — SHAFT-C and Related Categories

Wireless carriers, TCR, and federal law prohibit specific content categories collectively known as SHAFT-C: Sex, Hate, Alcohol, Firearms, Tobacco, and Cannabis. You may not use the Service to send messages or place calls involving any of the following:

• Sex / Adult content. Sexually explicit material, pornography, escort services, adult dating, or any content that is obscene under applicable law.
• Hate speech. Content that promotes discrimination, vilification, or violence against any individual or group based on race, ethnicity, religion, national origin, gender, sexual orientation, disability, or any other protected characteristic.
• Alcohol. Unsolicited promotion of alcoholic beverages to recipients who have not affirmatively opted in or who may be minors.
• Firearms, ammunition, and dangerous weapons. Promotion, sale, or distribution of firearms, firearm parts, ammunition, suppressors, or any item whose sale is regulated by the Gun Control Act or National Firearms Act, including unlicensed dealer transactions.
• Tobacco and vaping products. Promotion or sale of cigarettes, cigars, chewing tobacco, e-cigarettes, vapes, or related nicotine products, except where expressly permitted by applicable law with proper age-gating.
• Cannabis and controlled substances. Promotion or sale of marijuana, hemp-derived cannabidiol (CBD), THC products, or any other Schedule I controlled substance, regardless of state-level legality, unless a specific carrier exemption is obtained in writing. Prescription-drug diversion and illicit-drug sale or facilitation are also prohibited.

Additionally, the following content categories are prohibited in all communications:

• Illegal content or activities. Any content that violates federal, state, or local law, including content that facilitates illegal gambling, unlicensed financial services, pyramid schemes, or multi-level marketing programs that violate the FTC Act.
• Fraud and phishing. False or misleading representations about identity, affiliation, pricing, or product/service capabilities; impersonation of any person, company, or government entity; phishing attempts designed to harvest credentials or personal information; and advance-fee, lottery, prize, or romance scams of any kind.
• Malware and malicious links. Sending URLs, files, or instructions that deliver viruses, ransomware, spyware, or any other malicious code; links to sites that engage in drive-by downloads or credential harvesting.

3. Prohibited Messaging Practices

Beyond content restrictions, the following messaging practices are prohibited regardless of the underlying message content:

• No-consent messaging (spam). Sending any commercial SMS or MMS to a recipient who has not provided prior express written consent to receive messages from you. Spam — unsolicited bulk or commercial messaging — is strictly prohibited and violates the Telephone Consumer Protection Act (TCPA), CAN-SPAM, carrier codes of conduct, and this AUP.
• Snowshoeing. Distributing message volume across multiple phone numbers, campaigns, or accounts to evade carrier spam filters or dilute detection of abusive sending patterns.
• URL cloaking and link obfuscation. Using URL shorteners, redirect chains, or cloaking techniques to hide the true destination of a link, or to bypass carrier filtering systems. All links must resolve transparently to a domain that matches or is clearly affiliated with the stated sender.
• Shared or affiliate opt-in lists. Sending messages to consumers whose consent was obtained by a third party or through a shared opt-in form covering multiple unrelated senders. Each consent must be specific to your brand and the type of messages you intend to send.
• Gray-route or off-network messaging. Routing messages through unauthorized aggregators, SIM farms, international gray routes, or any channel that bypasses registered carrier interconnects or TCR-approved campaign paths.
• Falsified sender information. Presenting a phone number, name, or identity in your messages that you are not authorized to use, or that is designed to mislead recipients about who is contacting them.

4. Prohibited Calling Practices

The following voice-calling practices are prohibited through the Service:

• Robocalling without consent. Using auto-dialers, predictive dialers, pre-recorded or artificial voice messages, or any automated calling system to contact consumers who have not provided prior express written consent, as required by the TCPA and FCC regulations.
• Caller-ID spoofing. Transmitting false or misleading caller-ID information with the intent to defraud, cause harm, or wrongfully obtain anything of value, in violation of the Truth in Caller ID Act. You may present only a number you own and are authorized to use through the Service.
• Do-Not-Call (DNC) violations. Calling numbers on the National Do-Not-Call Registry, or on any state DNC list, without a recognized exemption (such as an established business relationship or express written consent); and failing to maintain an internal do-not-call list that honors consumer opt-out requests.
• Telemarketing violations. Engaging in outbound telemarketing to consumers before 8 a.m. or after 9 p.m. in the called party's local time zone; failing to identify yourself and the purpose of the call at the outset; or failing to provide the caller's telephone number and name when requested.
• Harassment and threatening calls. Placing calls with the intent to annoy, abuse, harass, or threaten any person, including repeated unwanted calls and calls containing obscene or threatening language.

5. Consent & Opt-Out Requirements

Compliance with consent and opt-out rules is a condition of continued access to the Service. The following requirements apply to all messaging and certain calling use cases:

• Written consent required. Prior express written consent — as defined by the TCPA, FCC, and applicable carrier guidelines — is required before sending any marketing or promotional SMS or MMS message, or before placing any telemarketing call using an automated dialing system or pre-recorded voice. Consent must be obtained separately for each distinct type of communication and cannot be bundled with unrelated terms or conditions.
• Consent records. You must maintain auditable records of every opt-in, including the date, time, channel, and language used to obtain consent. These records must be retained for a minimum of five (5) years and produced to Sellphone upon request.
• STOP and opt-out must be honored. All SMS/MMS campaigns must include a clear opt-out mechanism. When a recipient replies STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT, you must immediately cease all further messaging to that number. Opt-out requests must be processed within ten (10) business days and must be honored permanently unless the consumer affirmatively re-consents.
• HELP keyword. All SMS campaigns must support the HELP keyword, returning a brief message identifying your company and providing a customer-support contact (phone number, email, or website URL).
• One-time password (OTP) and transactional messages. OTP, appointment reminder, and order-notification messages sent to recipients who provided their number for that specific purpose are generally exempt from the marketing-consent requirement, but must still honor opt-out requests and must not contain any unapproved promotional content.
• A2P campaign approval. Outbound SMS through the Service is gated on 10DLC campaign approval with TCR and the wireless carriers. Sending messages that deviate from your approved campaign use case — including changing the message content category, adding unsanctioned call-to-action types, or routing messages for third parties — is a violation of this AUP and your campaign registration.

6. Security & Abuse

The following practices protect the integrity of the platform and the security of all customers. They are prohibited regardless of intent or method.

• No unauthorized access. You may not attempt to gain unauthorized access to Sellphone's infrastructure, other customers' accounts, carrier networks, or any third-party systems through the Service.
• No interference or disruption. You may not take actions that impose an unreasonable or disproportionate load on the Service, interfere with the integrity or performance of the network, or circumvent any technical measures Sellphone has implemented to enforce this AUP.
• No resale or sub-provisioning without authorization. You may not resell, sublicense, or re-provision Sellphone services to third parties, or use the platform to offer communications services to your own customers, without Sellphone's prior written permission and execution of a reseller or white-label agreement.
• Credential protection. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Report any suspected unauthorized access to support@sellphone.pro immediately.
• Call recording disclosure. If you enable per-user call recording through the Service, you are solely responsible for complying with all federal and state wiretapping, eavesdropping, and recording-consent laws applicable to the jurisdiction of each call participant, including obtaining any required all-party consent.

7. Consequences of Violations

Sellphone reserves the right to take any of the following actions, without prior notice, upon discovering or receiving a credible report of an AUP violation:

• Message filtering or blocking. Immediate filtering, blocking, or throttling of outbound messages associated with the violating campaign or account.
• Account suspension. Temporary or indefinite suspension of the violating account and all associated sub-accounts, pending investigation.
• A2P deregistration. Deletion of the associated 10DLC Brand and Campaign registrations with TCR and notification to wireless carriers. Re-registration after deregistration for cause requires Sellphone's written approval and may not be possible if the carrier has issued a permanent block.
• Account termination. Permanent termination of the account and all services, with no refund of prepaid balances, if a violation is egregious, repeated, or results in regulatory or carrier sanctions against the platform.
• Legal referral. Referral of evidence of illegal activity to law enforcement, the FCC, FTC, state attorneys general, or other regulatory bodies.
• Liability for damages. You remain liable for any fines, penalties, carrier charges, or litigation costs that Sellphone incurs as a direct result of your AUP violation, as set forth in the Terms of Service.

8. Reporting Abuse

If you receive unwanted calls or messages from a phone number managed through Sellphone, or if you observe what you believe is a violation of this AUP, please report it to:

Email: support@sellphone.pro
Subject line: AUP Complaint — [phone number or nature of abuse]

Please include the originating phone number, date and time of the communication, and any message content or call details available. Sellphone investigates all credible complaints and will take appropriate action consistent with this AUP and our obligations to wireless carriers and TCR. Anonymous reports are accepted.

Sellphone does not tolerate retaliation against any person who in good faith reports an AUP violation or cooperates with an investigation. If you believe you have been retaliated against, contact support@sellphone.pro.